Sirocco Coach-Consulting, LLC

Leading Authentically to 

Engage, Align, Perform


Discover how you can lead with authenticity, compassion and influence to engage and align others for high performance, innovation and exceptional service.

As former founder and president of a Fortune 500 subsidiary, I had my share of performance anxiety.  My entrepreneurial company had to achieve high profit and growth goals to justify capital investment. Otherwise, we might cease to exist.  I worked on leadership mastery in order to create and inspire a high performing work team and grow a sustainable business. 

As a result, we accomplished what seemed to be the impossible and reached our double digit goals and despite the performance pressure, we all experienced health and wellbeing.

My Leadership Journey

I had to work on self-knowledge and self-awareness before I could be a good leader.  I had to know my own gifts and talents, as well as my personal challenges to be my best self.  I utilized a coach to assist with my practice of personal growth.   These actions enabled me to effectively implement four important factors that influence engagement and produce excellent outcomes.  They are:

  • Trust, compassion, connection and authentic leadership
  • Clear and focused direction
  • Utilization of strengths and talents
  • An environment of balance, health and well-being

Why Work with Sirocco Coach-Consulting?

After transformative leadership growth work, years of business experience and achievement, I am now helping others attain their dreams, objectives and performance goals.  


"Joan at Sirocco Coach-Consulting worked with our leadership team of which I am a member.  I feel fortunate to be the recipient of her outstanding insight and coaching.  Thanks to her ability to effectively use tools, such as Strengths Based Leadership, she was able to help us all better recognize our unique strengths and how as a team, we could more effectively leverage each others' strengths to greatly improve our output.  Not only do I see the benefit of her work with us each day, I find work more enjoyable as well.  I highly recommend her to anyone that is interested in growing as a leader."

Daniel Wakeman


Educational Testing Service

Meet Joan Starkowsky


Joan Starkowsky is a Board Certified leadership and engagement coach, consultant, teacher and speaker.  She inspires people to maximize their potential and find passion, energy, performance and fulfillment in life and work.  Joan uses her extensive business, leadership and coaching experience to cultivate growth, expansion and engagement in others.

Joan has been captivating audiences with her unique and transforming message of becoming an authentic person and leader.  Her message is a catalyst for people to take charge of their lives, find their purpose and draw upon their gifts and talents to become their authentic self.

Joan is the former President and founder of Roadway Reverse Logistics, Inc.  She is an entrepreneur and inventor who holds a patent for an innovative business process and web portal.  She has held multiple leadership positions in business organizations for over 30 years.  She has been in executive management, marketing, operations and sales management in transportation, logistics and retailing.

Joan's extensive coaching and mentoring proficiency began as a young sales manager in retailing, increased as a master's level rehabilitation counselor and became the signature of her leadership.  Throughout her career, she has helped many people find direction, growth and success.

She holds an M.A. in Counseling and Special Services from Seton Hall University and a B.A. in English from Bloomfield College.  She has earned Certificates in Executive Leadership from the Weatherhead School of Management at Case Western University and Logistics from the Georgia Institute of Technology.  She is a graduate of the Newfield Network Coaching and Organizational Learning Program.  Joan attended the American Hypnosis Academy for Neuro-Linguistic Programming and is a certified practitioner. 

Joan is a Board Certified Coach credentialed through the Center for Credentialing & Education.  She was certified in Equine Experiential Learning through the Equine Assisted Growth and Learning Association.

Joan and her therapy dogs, Sonny and Kyrie, are Certified Therapy Dog and Handler Teams through Therapy Dogs International.  They are members of the Cleveland Clinic Caring Canine Program and make regular visits on the heart, vascular and heart/lung transplant floors.  Sonny has also earned two AKC titles for obedience and four in agility, currently placing him on the Excellent level and is working his way toward Master's.

Joan has been quoted in many industry periodicals such as, The Journal of Commerce, Industry Week, Global Logistics & Supply Chain Management and InBound Logistics to name a few.


"Joan Starkowsky is a professional of excellence who has successfully carried the mantle of business leadership.  It is her proven excellence that allows her to know how to coach and consult to leaders who are looking to succeed in today's business environment."

Dorothy E. Siminovitch, Ph.D. MCC

Executive Coaching and Program Chairperson

International Gestalt Coaching Program

Gestalt Center for Organization Systems Development


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